@kristathomas tweets related to: Mobile Ads, Google, Calculator

Google's head of mobile strategy Jason Spero has long said that mobile advertising has suffered from an "attribution problem;" poor analytics have made it difficult to discern mobile's effectiveness, which in turn has made marketers hesitant to devote more dollars to it.
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RT @mediaredef: Google Creates 'Calculator' To Tell You If Your Mobile Ads Are Working http://t.co/SIqj1uDpEP

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