@ksablan tweets related to: Google, News, Organizations

Native advertising is the topic du jour in the online media world. The idea of taking sponsored content and dressing it up to look like real news offers no shortage of untapped revenue streams. And while a number of skeptics have written it off as the digital equivalent of lipstick on a pig, some proponents believe native advertising has the potential to solve one of the biggest quandaries in digital media: how to create a sustainable business model that can support online journalism.
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Google reminds news organizations: "It's difficult to be trusted when one is being paid by the subject of an article" http://t.co/hMavmwLmIv

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Kevin Sablan

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