@level343 tweets related to: Marketing

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I had a great conversation recently with HubSpot's Kipp Bodnar (author of The B2B Social Media Book ). He asked me where I thought PR fit into the marketing funnel. It seems pretty straight forward, right? PR helps you increase awareness, or get found by generating leads through earned media (press hits, analyst reports), owned media (website/blog content) and social media (Twitter, LinkedIn).
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