@loveandcents tweets related to: Brand, Centric, Commercials

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What did this last round of Super Bowl ads do for the brands who created them? In my opinion, not much-when you consider the colossal price tag of the ads compared to brand perception. This past year a 30-second spot cost $4M to air, not counting the costs for an agency to produce it.
Heather Brummett Twitter

Who Benefits from Entertaining, Non-Brand Centric, Commercials? http://t.co/q34eK5qf37 via @TedRubin

Heather Brummett Twitter

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