Heather Brummett Latest Tweets

It seems like common sense: in order to launch a successful brand, a business needs to be as popular as possible across the board. Erika Napoletano's book The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) takes that conventional wisdom and turns it on its ear, offering innovative ideas for building a brand based on community building and "becoming unpopular."
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