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A7: Yes, some channels need to be stopped either to use the man hours somewhere else, or it's not working with the strategy #CMWorld
RT @CTrappe: Don't think of social media as a marketing channel. Think of it as an engagement channel that can lead to sales. #contentchat
A5: Asking the questions on multiple channels in multiple ways is great way to crowdsource #CMWorld
RT @MichaelMooneyy: Q4: Time to Channel Ratio –– If you don't have the time, don't start the channel. You'll just add noise. #cmworld
A9: Each channel needs to be treated differ but not with separate content plans, Global doesn't have to be huge to be impactful #CMWorld
RT @nickcicero: "If you're using social networks as just a PR blast you're missing a huge opportunity. Use data to slice channels into audiences" #bisummit
RT @NillaWafers: Always channel your favorite TV mom. Who is yours? ~Hmm, toss up between Harriet Nelson & Brennen from Bones!!
RT @mannyrivas: A5 Love the idea of seeding engagement through paid, organic & paid-organic in several channels #SocialChat
RT @Natasha_D_G: Banks must shift #mktg to account for new channels incl mobile banking and payments A5: #CXO
RT @bornonjuly4 A: Track Online and Offline Channel attribution to conversion using modeling techniques like Time Decay Attribution #cxo
RT @jkrohrs: A5: Also, don't wait for "perfect" numbers. Leaps of faith may be needed until tech & channels provide clearer audience value info. #cmworld
RT @gregelwell: For B2Bs I'd think SlideShare and LinkedIn would be prime channels to reach and develop your audience. #cmworld ~Yes!
RT @jkrohrs A3 Key is to know the channels that ur target consumers use and engage them there. That's where you build ur audiences. #cmworld
A3: One channel isn't more important, it's having the audience engage on several channels/conversations with brand #CMWorld
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