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A2: Creative vids and pics, randomly honouring their fans... using the celebrations cross platform #brandchat
RT @KerryGorgone: A1: Brands, start working w/fans as soon as you have some, and thank them every day! #bizheroes
RT @SJAbbott: A1 SoMe becomes part of the fan experience. By participating with fans, they can boost support and competitive interaction. #cxo
RT @jameskobielus: A1: #CXO Social media is the multidimensional "roar of the crowd" that tells you whether fans are cheering or jeering the action "on field."
A1 listening abd responding to fans in real time, using the data to predict trends & assist in analysis #CXO
This leads to bigger brand recognition and broader audience. Sadly, they don't think long term, turn audience to fans & community #daychat
RT @vegecomgirl: A7. Also, "human" stories (when working with artists/fans) #cmworld
RT @jkrohrs: A10: Flip-side. Weak proprietary audiences (subscribers, fans, followers) are unresponsive because the brand let them go "cold." #cmworld
RT @IAmMrSid: "In order to make something detonate, we had to make fans engaged with our show".@TweetingLeila #rltm
A1: Good SoMe for a sports team is enabling the fans & audience online-offline and vice versa #BrandChat
RT @hoovers: A2: Social media pro litmus test: can they build customers, not just followers & fans? #brandchat & can they show profit
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