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Looking forward to today's #ContentChat 3pm EST with my friend @dinodogan discussing influencer marketing campaigns!!
RT @SFerika A4 Big benefit=reaching audiences u wouldn't otherwise have the attention of, & w/influencer's authentic experience #contentchat
A1: Influencer mktg is targeting specific people that can create/push action for your brand within their Community #ContentChat
What motivates an "influencer" to act on your behalf asks @samfiorella #mpB2B
2 types influencer-Macro, large/popular amplify Micro, smaller network, talking to cust in the moment via @samfiorella #mpB2B
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