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A5: Digital footprint, brand recognition and social cred, if done right they can contribute to ROI #SMmeasure
A4: Lack of interest, overshadowed by others, to much noise #SMmeasure
I think most people tweeted just for fun, very few brands interacted, not sure I would consider that a success #SMmeasure
A3: what are you considering performed well? traffic, impressions #SMmeasure
RT @RC_Lacy: A2) Easy to remember and highly engaging. A call to action to look up that hashtag NOW. #Smmeasure
A2: does it work with my goals, can it be it long term campaign and can I use it to create traffic & profit #SMmeasure
A1: It immediately creates a phrase, word to relate back to brand, cross platform, screen. good start to build community #SMmeasure
A2:A lot of testing, comparing notes with others that are doing the same thing... seeing what works. FB is wonky anyways #smmeasure
RT @SteveCassady: A1) Look at downstream measures as part of customer life cycle. Need to set up for it. #smmeasure
RT @40deuce: The #SMmeasure chat returns from holidays today at noon(EST)/9am(PST)! Tell your friends all about it! ~WooT!!
A4: Being able to adjust to all the platform changes. Those are going to affect my numbers in a big way ;-) #SMmeasure
A3: Less confusion, more flexibility in reporting ;-) #SMmeasure
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