@lttlewys tweets related to: Content Marketers, Comments, Social, Bloghot13

I was reading an article entitled " 8 KPIs Your Content Marketing Measurement Should Include" on the Content Marketing Institute blog the other day and was once again scratching my head as to why the author allowed social shares and comments to make his list of these critical metrics we're supposed to be paying attention to as businesses.
Brandie McCallum Twitter

RT @mackcollier Why Comments and Social Shares Are Incredibly Overrated to Content Marketers- @TheSalesLion #bloghot13- http://t.co/SYrrMFNC

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