Mark Davidson

“@thebrandbuilder Now what did the corporate/brand social media thing do?”

“@benroethig @YukariP And the only reason why I built a brand in the first place was to meet her. :-)”

“Note to Self: I am really bad for my brand.”

“@iTravelandDine Brand FACT is just the starting point. It's the foundation. It's intangible, so we have to produce, actual tangible results.”

“@iTravelandDine Brand familiarly, comfort, awareness and trust is only a prerequisite to an ROI. But you still need FACT to get to a return.”

“RT @SEOmom: @iStratBuzz @thechrisgross dealing w/haters? Build a strong brand community of Raving Fans. They will drown trolls in a tsunami of support”

“@thescuttlebutt, @NealSchaffer & @YukariP are in Japan this week as brand ambassadors for ANA.”

“@lkrainey Yeah. It does that intentionally now. You get tweets from brands embedded by Twitter to your stream.”

“@YouTooCanBeGuru Find a successful model that has worked for similar businesses. Create a strong brand image. Connect to sales funnel.”

“@YouTooCanBeGuru @carol_stephen @amy_donohue @hensel Business brand or personal user? Established brand or small business?”

“@benbarden Then there's the problem of anchoring the emotion of fear to my personal brand. (Not that I'm a "brand".)”

“Trust me. I don't get paid for kumbaya. I get paid to drive response actions and increase reach and reinforce brand awareness.”

“RT @CandiceCendana: Heading to #ANALAX launch event to celebrate IOJ brand: -|- say hi if you will be there :)”

“I often write and speak about brand archetypes. In the last 30 days, my written voice has shifted from Jester to Outlaw to Everyman to Sage.”

“RT @Ghennipher: @markdavidson Awesome tweets about brand archetypes! Archetypes promote a primitive reaction in our brains and are sooo powerful for brands”

“The trick to branding is anchoring the desired feelings and emotions to your brand and creating the desired subconscious associations.”

“You aren't just insulting their brand choice, you are insulting their lifestyle and self-identity. That's the power of the rebel archetype.”

“There becomes a lifestyle around the brand. Try walking up to a Harley Davidson or Apple customer and tell them that the brand sucks.”