@markevans tweets related to: How To, Relationships, Brand, Advocacy

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Ted Rubin is a leading social marketing strategist and the chief social marketing officer at Collective Bias. In 2009, Rubin started using the term ROR, Return on Relationship™, a concept he believes is the cornerstone for building an engaged multi-million member database. His book, Return on Relationship, is out in August.
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How to Turn Relationships Into Brand Advocacy http://t.co/epqpgkFH via @mashable

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