@markevans tweets related to: Blog Post, Start Up, Sales, Marketing

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It used to be that marketing and sales were two separate creatures. In one corner, marketing focused on building brand awareness among target audiences. In another corner, sales was about driving leads and deals. Like church and state, the two worlds rarely converged. For startups, however, this model can't be embraced because, frankly, it doesn't work.
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New blog post: Are Marketing and Sales the Same Thing for Startups? http://t.co/GmoN7Lwofh

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