@markevans tweets related to: Sales, Market, Marketing, Start Up

It used to be that marketing and sales were two separate creatures. In one corner, marketing focused on building brand awareness among target audiences. In another corner, sales was about driving leads and deals. Like church and state, the two worlds rarely converged. For startups, however, this model can't be embraced because, frankly, it doesn't work.
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For startups, are marketing and sales one & the same? Who sells & who markets? http://t.co/GmoN7Lwofh

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