@markivey tweets related to: Coca-cola, Buzz, Impact, Admission, Brand

Ajax-loader
A Coca-Cola Co. study finds online buzz has no measurable impact on short-term sales, but online display ads work about as well as TV, said a company executive in a presentation at the Advertising Research Foundation's Re:think 2013 conference in New York today.
mark ivey  Twitter

Coca-Cola says online buzz having no impact-a stunning admission from a big brand pouring millions into digital... http://t.co/v6skEaq3sK

mark ivey  Twitter

See what's Trending Now for @markivey

See All Trending »
x
mark ivey

Follow @markivey on Twitter