Mark Salke

RT @dbvickery: A8: I'm obviously biased, but an enterprise monitoring/engagement solution helps integrate insights across channels thru org #CXO

The audience will favor the channel that brings most value to them. This means work for us to make it 'easier' on them. #CXO

RT @StacyLeidwinger: A7: Share knowledge internally – customers will tell u how they want 2 interact – u need 2 listen across all channels #cxo

Seamless. RT @marcbinkley: :) MT @DebbieSzumylo: A7 allow your customers to move across channels; keep your channels tightly connected #cxo

RT @stephaniethum: A7 If same person can manage different channels, let them. Look for communicators who understand how to write across channels. #cxo

This => MT @frontreport: RT @SJAbbott: A5 Be absolutely clear on core msg. Then nuance the tone within the culture of channel & target. #CXO

RT @StacyLeidwinger: A7: Share knowledge internally – customers will tell u how they want 2 interact – u need 2 listen across all channels #cxo

Seamless. RT @marcbinkley: :) MT @DebbieSzumylo: A7 allow your customers to move across channels; keep your channels tightly connected #cxo

RT @sanchezjb: Don't get caught up in a "mobile first" channel mentality and misuse mobile, e.g. have customers fill out lengthy forms there. #cxo

Right => RT @derekfmartin: each channel is another piece of the dialogue. uncoordinated operlap creates customer fatigue #CXO

Not so fast... RT @Hyken: A3: The balance becomes obvious when data shows which channels customers most use. #cxo

Yup. RT @derekfmartin: im a big fan of sms alerts. asynchronous, unobtrusive, and 98% get viewed by customer within 15 minutes #CXO

RT @wittlake: @SMXChat A2. In a word: No. Removes some of the spam review impact, but too few friends / too many interests breaks the idea. #smxchat

A2: I'll bet it does! There are #SoMe communities out here for just about every topic and interest! #hcsm

A1: A review of listening and curation tools might be a good place to start. For finding discussions on topics of interest. #hcsm

The audience will favor the channel that brings most value to them. This means work for us to make it 'easier' on them. #CXO

RT @JoeStanganelli: @mikefanton @IBMbigdata AudienceS. Plural. Your Twitter audience is likely very different from your Pinterest audience. #cxo

A5: The message must be consistent but nuanced for each channel/audience. #CXO

Bingo! RT @SJAbbott: A4 Demographic profiles don't transfer 1-1 cross-channel. It's just not that easy to segment audience anymore. #cxo

A2: Be where your audience and customers are. This is why 'listening' is so crucial. #CXO

A1: Like in any conversation, perhaps listening first is the best path to choosing the right channel. Go where your audience is. #CXO

RT @wittlake: @SMXChat A2. In a word: No. Removes some of the spam review impact, but too few friends / too many interests breaks the idea. #smxchat

RT @ajmunn: SMS largely under used as people have wrong idea. Many sms driven products that work well #smchat

Lemonade stand? RT @MeganCynaumon: Any ideas on how to raise $1,500 for #googleglass? #glassexplorers

RT @MissyQuest: #AnimalChat in South Africa career seeking is a new idea for many of our people so not much education about it is available

RT @TomBolt: A1: Turnover totally dispells idea that younger is better investment. They average under 4-yr and jump. BUT so do older workers #AnimalChat

Well done! RT @autom8: @ajmunn ha! well, hopefully i was as responsive too since i moderated entire chat on iPhone ;) #smchat

+100 RT @standingdog: We really enjoyed today's #smchat and thank you to @autom8 and @SMSJOE Thanks all!

That's the deal. RT @standingdog: @ajmunn @marksalke And, consumers will opt-in if you give them something valuable in return. #smchat

LOL! Very clever, both. RT @mommyswishlist: @marksalke iPeeWee? iPiece? #smchat