@matt_hodkinson tweets related to: Content Marketing, Ideas

I've been thinking and writing a lot about the evolving role of content in the marketing world - from the challenges of the "physics" of social media marketing, to Coke's bold vision for a content-based marketing strategy. My friend Mitch Joel has also been pondering this topic.
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What comes after content marketing? Here are four ideas. http://t.co/ZwlMN5sjLs via @markwschaefer

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