@matt_hodkinson tweets related to: Mobile Gaming, Social, Ads, Engagement

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A new study by MediaBrix reveals that advertisers receive engagement rates of around 20% (on average) from social and mobile gaming ads - much higher than engagement rates for Facebook brand pages or pre-roll online video ads. According to MediaBrix, the study is the first to reveal that "social and mobile gaming advertising dramatically outperforms standard online display and video advertising."
Matt Hodkinson Twitter

Social and Mobile Gaming Ads See Engagement Near 20% http://t.co/KTSNVvGkhJ via @tonia_ries

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