@matt_hodkinson tweets related to: How To, Conversation, Sxsw, Influence

View the story "SXSW 2013 Panel: #influence" on Storify] On Sunday, I attended a SXSW session that marks a turning point in the influence marketing conversation: the first really useful and serious discussion of what influence marketing is (and is not), how it works, and the types of tools needed to scale.
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#SXSW 2013 #Influence Panel: How To Find, Engage, Empower People Who Can Change The Conversation http://t.co/1Z836cwAY7 via @tonia_ries

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