@matt_hodkinson tweets related to: Content Marketing, Marketing Success, Website, Indicator

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While writing a piece about getting internal buy-in for your content marketing strategy, I looked at the 2013 B2B Content Marketing benchmarks of the Content Marketing Institute. It struck me - again - that 39% of US respondents took the time spent on website into account as a content marketing success indicator.
Matt Hodkinson Twitter

Time spent on website as an indicator of content marketing success http://t.co/xLxQmEDGZv via @contentxpert

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Matt Hodkinson

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