@matt_hodkinson tweets related to: Content Marketing, Marketing Strategy, Content Marketing Strategy

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Most content marketing strategies and plans fail if there is no buy-in and real engagement across the different levels of the organization. That's a huge challenge. Any solid content marketing strategy involves several departments and that's where the troubles often start. When was the last time your marketing team ever engaged everyone in the company?
Matt Hodkinson Twitter

Getting internal buy-in for a content marketing strategy – part 1 http://t.co/EWrWcZpD7r via @contentxpert

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Matt Hodkinson

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