@matt_hodkinson tweets related to: Jimmy Fallon, Social Media, Business

In a recent CNN opinion piece, " How Twitter helped Fallon get Leno's job," it was proposed that Twitter helped Jimmy Fallon get promoted as the host of the Tonight Show. The premise of the piece is a premise that many businesses get suckered into believing - that the medium is more important than the message.
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What Jimmy Fallon could teach businesses about social media http://t.co/6zoZO712So via @leaderswest

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