@mytimematters tweets related to: Social Media, Media Strategy, Social Media Strategy, Benchmark

In a recently released study, third-party research agency Ascend2 sampled executives to understand where their social media marketing was successful and how it was most challenging. From their data, it's clear that businesses haven't got social media figured out quite yet. In fact, less than 10% of respondents considered social media a "very effective" marketing channel.
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Study shows how difficult it is to benchmark social media strategy http://t.co/aAbeKaLgPG via @leaderswest

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