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In the world of sociology, there's a concept known as the "tyranny of choice" (bear with us here). It stipulates that the human mind can only process so many choices, and that at some point, you reach a point of diminishing returns where there are, in fact, too many choices.
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Man Cannot Live On 150 Facebook Friends Alone. Or Can He? http://t.co/SIeP5AUy4v via @divahound

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