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brands

These are pretty bad. More Nonsensical Brand Tweets: #thinkbeforeyoutweet @digiday

Who knows the story and brand of CO more than people who live here? (via @nytimes) #boulder

Gary Hack: How Crowdsourcing Can Revolutionize City Development - PSFK

Much like brands can learn/work w/ fans- cities can work with residents to crowdsource development: (via @PSFK)

Turning Complaints into Customer-Driven Innovation | Napkin LabsBlog |

'Social media is still only skin deep when it comes to brands'

'It's about transforming the brand as much as increasing sales.' RE: Fan Collaboration.

What Is A Facebook 'Like' Actually Worth In Dollars?

This really depends on what the brands do with their fans: What is the value of a 'like?' via @bi_advertising

more brands tweets »

innovation

"Innovation is..." via @fastcompany

Seven Rules for Managing Creative People

"Innovation comes from uncertainty, risk & experimentation - if you know it will work, it isn't creative" @harvardbiz

Turning Social Media Into Menu Innovation, Insights and Sales for QSRs:

Learn To Think About Innovation Like A CEO

'It's not (only) about the product.' on how to think about innovation like a CEO: (via @fastcompany)

Steve Jobs Had It Wrong: Why You Should Look To Consumers For Product Innovation

CEO @rileygibson shares why you should look to your consumers for innovation: via @FastCoCreate

Turning Complaints into Customer-Driven Innovation:

more innovation tweets »

social media

RT @TheSocialCo: "Social media lets us behave the way we are hardwired. We can get recommendations from humans instead of faceless companies." -@fgossieaux

Turning Social Media Into Menu Innovation, Insights and Sales for QSRs:

The Future of Social Media and Connected Brands

RT @iCrossing: "Put your audience at the center of social": @iCrossing's @AmandaPeters on the future of social media #iC15

'Social media is still only skin deep when it comes to brands'

Head of Social Media @ford, @scottmonty, shares why fan collaboration is an important part of any marketing strategy:

'As tools and company cultures evolve, social media will be integrated into more core functions of a brand':

more social media tweets »

engagement

Making engagement easy: 'The result is that people with very low motivation engage because they are triggered and it is easy.' via @rhappe

Easy engagement is not meaningful... RT @Britopian: @rhappe - The Holy Grail of Engagement and Why Communities Matter

How Beer Brands Are Driving Growth - PSFK

'Consumers show greater engagement with brands which they can take some ownership of' via @psfk @ellenbark @heineken

more engagement tweets »

insights

Turning Social Media Into Menu Innovation, Insights and Sales for QSRs:

Deep Thought of the Day: Who's Really Driving This Digital Marketing Bus? - Forbes

Woah! Only 23 % of CMOs claim to be highly effective at uncovering new insights to generate additional value

'Social is your open test kitchen. You might as well use it' Watch the vid. for more insight from Jared Hendler:

'It's not just social marketing, it's social business.' Great insight @thebrandbuilder @dachisgroup

Sharing insights and learnings about customer engagement, social and crowdsourcing:

Thanks @ianfitzpatrick @ecp2k for the Napkin Labs mention! Some amazing insight here:

more insights tweets »

facebook

Twitter / napkinlabs: Are you feeling happy or sad? ...

Are you feeling happy or sad? Are you eating ice cream? (Facebook is asking....)

"The like, as far as I'm concerned, is the minimum commitment you can ask from a [Facebook] fan," via @adweek

Likes On Facebook Can Inadvertently Reveal Gender, Sexual Preference and More

What does it reveal when you work in social? RT @FastCompany: What your "Likes" on Facebook say about you

Facebook playing nice with other social networks?!

Inside Facebook's Internal Innovation Culture

How does Facebook keep encourage innovation?

You could be right.. RT @MatthewKnell: I'm going to wager that *Facebook* doesn't even completely know how their ...

more facebook tweets »

future

"They're the future for now...But nothing is the future forever." #deep Is FB still the future? @vanityfair

RT @iCrossing: "Put your audience at the center of social": @iCrossing's @AmandaPeters on the future of social media #iC15

more future tweets »

customers

'We thought if we created great customer experiences that word would get around.' You thought right, @NeilBlumenthal

Customers Don't Want Ads, They Want A Conversation

'88% of CEOs said "getting closer to customers" was the top priority for their business...' #smartmove

MSI - Social Dollars: The Economic Impact of Customer Participation in a Firm-sponsored Online Community [11-115]

The Economic Impact of Customer Participation in a Firm-sponsored Online Community: via @mktgscience

'Customers are becoming a critical source of new ideas for brands.' Customer remix examples:

Turning Complaints into Customer-Driven Innovation:

Collaborating with customers is a simple idea. What does Scott Monty, Jared Hendler and Dave Surgan think about it?

more customers tweets »

experiences

'We thought if we created great customer experiences that word would get around.' You thought right, @NeilBlumenthal

Guest Blog Post // Evolving The Ways We Talk About Crowdsourcing and The Crowd | Napkin LabsBlog |

'..brands are constructed from the bottom up, through a series of small interactions and experiences.'

Starbucks' Honesty on Blonde Roast Brews a Model Campaign | CMO Strategy - Advertising Age

.@starbucks gathers 'converts' stories and experiences to put together new ad campaign #smartmove: @adage

more experiences tweets »

advertising

One of the contributing factors of the limited ROI of social is social is being bucketed and managed as advertising:

Despite how much more sophisticated the algorithms get at search.. advertising still has to move you. via @harvardbiz

more advertising tweets »

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