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'It's not (only) about the product.' on how to think about innovation like a CEO: (via @fastcompany)
RT @FastCoCreate: .@NapkinLabs CEO @RileyGibson on why its crucial to let consumers mess with your product when looking to innovate
RT @lulugrimm: Sell an outcome in people's lives. e.g. Nike offers the prospect of becoming a better athlete through it's products and service #sxsw.
That seems dangerous. RT @brpr: American Express will let Twitter users buy real products with a hashtag via @verge
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