@ngagerapp tweets related to: Brand, Ownership, Diffusion, Social Media, Experience

Guest post by Ian Greenleigh, author of The Social Media Side Door (Fall 2013) and social strategist with Bazaarvoice. Follow him on Twitter @be3d Products were once contained by physical ownership and access. To experience a product, you had to buy it or try it.
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The diffusion of brand, ownership, and experience http://t.co/yFRJHQdY #socialmedia

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