@otegaogra tweets related to: Social Data, Lesson, Brands, Expression, Intentions

Social Data is an amazing source of consumer expressions that allows brands to draw audience insights, measure campaign effectiveness, respond in real time, create engagement platforms and profile their customers. The process of Social Listening is a very effective method of capturing these expressions but it can be difficult to determine the users intent behind the expression unless they explicitly state it.
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A Lesson in Social Data for Brands: Expression vs. Intention http://t.co/UukwbbV8

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