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Today on @TheDigitalLoop, a conversation about brands becoming media, to follow upon some #SMWF talks. #digitalloop
#SMWF a @Migros' Migipedia crowdsourced product? Mojito toothpaste! Thanks to my fellow Swiss @kusito for the gift!!
#SMWF @Migros' Migipedia named a shower gel for men: Dirty Harry (!) A name that would have probably never existed via traditional branding.
#SMWF Oh yeah, that @migros ice tea is just awesome. None elsewhere can match it. Here's the FB page:
#SMWF just asked @Karlijn1903 about digitalizing @KLM's loyalty program. It has elements of gamification by design already. Big opportunity.
#SMWF a @Migros' Migipedia crowdsourced product? Mojito toothpaste! Thanks to my fellow Swiss @kusito for the gift!!
#SMWF @Migros' Migipedia named a shower gel for men: Dirty Harry (!) A name that would have probably never existed via traditional branding.
The correlation between Twitter chatter and TV ratings is stronger than believed, especially for younger demo.
RT @TheDigitalLoop: The Digital Loop S01E07: Innovation. with @IvanHernandez_ & @papadimitriou #digitalloop
Today on @TheDigitalLoop, a conversation about brands becoming media, to follow upon some #SMWF talks. #digitalloop
RT @TheDigitalLoop: The Digital Loop S01E03: Experience design. by @IvanHernandez_ & @papadimitriou #digitalloop
RT @TheDigitalLoop: The Digital Loop S01E02: SoLoMo. by @IvanHernandez_ & @papadimitriou #digitalloop
RT @TheDigitalLoop: The Digital Loop S01E01: Sustainable utility in branding. by @IvanHernandez_ & @papadimitriou #digitalloop
#SMWF just asked @Karlijn1903 about digitalizing @KLM's loyalty program. It has elements of gamification by design already. Big opportunity.
RT @TheDigitalLoop: The Digital Loop S01E03: Experience design. by @IvanHernandez_ & @papadimitriou #digitalloop
RT @JeremyClarkson: Many of the people I encounter while walking around London are quite mad.
A beer at a pub in the City of London. On my right, gents talk "engagement". On the left, "CRM". Thought finance was the thing around here.
RT @tim: "I've only seen one other product person as good as David [Karp]: Steve Jobs." @marcoarment sees "many parallels"
RT @iA: Reverse on Windows8 "one of the most prominent admissions of failure for a consumer product since New Coke fiasco."
10.24am, the first technical glitch. Just keyboard clicks from the audience. We should play a #Engage2013 cheer game.
Clear market opportunity. Wrong model from what I gather. ‘Kabam Woos Japanese Game Makers With $50 Million Fund'
Even as a very razor-thin margins industry, air travel has lots of untapped opportunities. @KLM's attempts are better than most. #Engage2013
#SMWF just asked @Karlijn1903 about digitalizing @KLM's loyalty program. It has elements of gamification by design already. Big opportunity.
