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Formalism on the X axis. Function on the Y axis. Design, by @iA. #POINTishere
#SMWF just asked @Karlijn1903 about digitalizing @KLM's loyalty program. It has elements of gamification by design already. Big opportunity.
RT @TheDigitalLoop: The Digital Loop S01E03: Experience design. by @IvanHernandez_ & @papadimitriou #digitalloop
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