@papadimitriou tweets related to: Utility, Digitalloop

The Digital Loop, Season 1, Episode 1.Hosted by Ivan Hernandez & Paul Papadimitriou.Sustainable utility in branding. References: Mitch Joel, Great Marketing is Utilitarian Skullcandy Snow App Nike Fuel Band FitBit The first billboard that produces water Tesco Home Plus in South Korea
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Debating sustainable utility in branding. http://t.co/g6wQLJnZWx #digitalloop

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