Publishers Tweets by @rajunarisetti

ABC Viewers Buy More Tissue -- And Why That Matters - Ad Age Mobile

ABC Viewers Buy More Tissue -- And Why That Matters - Ad Age Mobile

Purchase triggers tools emerging as new advertising ROI measures for brands & publishers: via @adage h/t @zimbalist

Confessions of a Newspaper Ad Exec

Confessions of a Newspaper Ad Exec

Most newspapers don't realize that best publishers aren't relying on just 1 thing to survive or thrive: via @digiday

“Why advertisers are turning publishers MT @alexwalters: native ad "Nobody reads ads. People read what interests them. Sometimes it's an ad."”

Why Everyone Wants to Be an Ad-Tech Company | Steve Rubel - Advertising Age

Why Everyone Wants to Be an Ad-Tech Company | Steve Rubel - Advertising Age

Note to news publishers: the Internet does not reward monoliths; it loves ecosystems: @steverubel

Is newsjacking the ultimate use of media for companies?

Is newsjacking the ultimate use of media for companies?

On Newsjacking. If done smartly, can also help publishers monetize audience/event-drive interest spikes: h/t @jweb

YouTube's Show Me the Money Problem

YouTube's Show Me the Money Problem

Actually every publisher's problem @pkafka: Main problem: @YouTube inventory growing faster than YouTube ad rates:

Publishers See Mobile Measurement Gap

Publishers See Mobile Measurement Gap

Add bad audience measurement tools to woes publishers face, as audiences move to mobile via @joshsternberg @comscore

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