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Purchase triggers tools emerging as new advertising ROI measures for brands & publishers: via @adage h/t @zimbalist
Most newspapers don't realize that best publishers aren't relying on just 1 thing to survive or thrive: via @digiday
Why advertisers are turning publishers MT @alexwalters: native ad "Nobody reads ads. People read what interests them. Sometimes it's an ad."
Note to news publishers: the Internet does not reward monoliths; it loves ecosystems: @steverubel
On Newsjacking. If done smartly, can also help publishers monetize audience/event-drive interest spikes: h/t @jweb
Actually every publisher's problem @pkafka: Main problem: @YouTube inventory growing faster than YouTube ad rates:
Add bad audience measurement tools to woes publishers face, as audiences move to mobile via @joshsternberg @comscore
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