@rajunarisetti tweets related to: Twitter, Smartphones, Ads, Prehistoric, Chief

Well, you can't. Ultimately you measure it. I mean "GoDaddy," that ad a lot of people found offensive-from what I read, they had their best sales ever the day after or something. To me, both cases show the power of social when united with TV, which is still about 40% of worldwide advertising spend.
Raju Narisetti Twitter

Twitter is more a "PR" medium & smartphone ads are "prehistoric" says @WPP Chief Martin Sorrell in @HarvardBiz http://t.co/fwGiWhoTog

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