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Is newsjacking the ultimate use of media for companies? http://t.co/UtSnNnvHIn
On Newsjacking. If done smartly, can also help publishers monetize audience/event-drive interest spikes: http://t.co/3Yx1MsKwwa h/t @jweb
Note to news publishers: the Internet does not reward monoliths; it loves ecosystems: @steverubel
Most newspapers don't realize that best publishers aren't relying on just 1 thing to survive or thrive: via @digiday
Purchase triggers tools emerging as new advertising ROI measures for brands & publishers: via @adage h/t @zimbalist
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