@rodmoose tweets related to: Brands, Editorial, Calendars

Years ago, the only brands that saw the Academy Awards as a marketing opportunity were those which advertised during the event. The 2013 telecast was a different story. Even brands which you would expect to have little overlap, like Purina, had queued up content before the show and were watching to see if there were any impromptu moments to capitalize on.
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Should Brands Have Editorial Calendars? http://t.co/qA3R6Sn1qJ via @mashable

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Rodney Mason

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