@rodmoose tweets related to: Facebook, Ads, Offline, Shopping, Habits

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Facebook is formally announcing its partnership with data behemoths Acxiom, Epsilon and Datalogix to target ads to users based on their recent in-store purchases. Ad Age reported last week that the social network was already beta-testing the product -- which will enable brands to match data gathered through shopper loyalty programs to individual Facebook profiles for ad targeting on the platform -- with top agency partners like OMD.
Rodney Mason Twitter

Facebook Announces Plan to Show Ads Based on Your Offline Shopping Habits http://t.co/bpCfygcEWI

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Rodney Mason

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