@sengineland tweets related to: Study, Brand, Marketers, Clueless, Localization

E-commerce in the US was worth something approaching $300 billion (comScore says $289 billion) in 2012. Offline commerce (goods + services) was worth at least $7 trillion according to US government figures. Local commerce is thus roughly 25x the value of e-commerce. Activity in local stores generates much more revenue for brands and national marketers [...]
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RT @Marketingland: Study Reveals Brand Marketers Mostly Clueless And Inept At Localization by @gsterling http://t.co/dJc5ldvfol

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