@sengineland tweets related to: Paid Search, News, Wisconsin, State, Court

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A Wisconsin appeals court this week affirmed a circuit court's ruling that it's OK to use trademarks as keywords to trigger the display of paid search ads. The court's conclusions are in line with search engines' policies with regard to trademark bidding and with a Federal case decided last year in California.
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Paid Search News: Wisconsin State Court OKs Bidding On Trademarks In Paid Search http://t.co/h55dL2RKBx #ppc

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