@shelinca tweets related to: Marketers, Multichannel, Opportunity, Emarketer

There's no question that consumers are living in a multiscreen world, and marketers recognize that users expect a seamless media experience from one platform to the next. But for most brands and agencies, creating those experiences is taking a back seat to more basic steps like measuring ROI.
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Are Marketers Missing Multichannel Opportunities? - eMarketer http://t.co/hNZVDycO

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