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About to present the @wheelockcollege brand story to #neacacamc13 with a pro, Jeff Papa. @ Endicott…
RT @diginfgrp: Need to create hors d'oeuvres of the big dish to give people snackable pieces of the experiences u create for ur brand @BrianBab21 #smb31
Interesting @forrester brand view from @minicooper: Apple creats customers who expect to buy all their technology from Apple. #smb31
RT @diginfgrp: .@davidoksman says when ur a human company that really knows your brand you'll succeed with integrated marketing on/offline #smb31
#smb31 is addressing the CMO's challenge to be new: social, PR, digital, traditional. How do they do "brand" today? Thanks @RobertCollins
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