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RT @diginfgrp: Need to create hors d'oeuvres of the big dish to give people snackable pieces of the experiences u create for ur brand @BrianBab21 #smb31
RT @katiedel: Storytelling, Activation, Content Choreography = strategic social (vs tactical). @BrianBab21 #smb31
Interesting @forrester brand view from @minicooper: Apple creats customers who expect to buy all their technology from Apple. #smb31
RT @Glennengler: #smb31 @minicooper problem with the funnel concept is the customer is not there-- she's an output. That's flawed
RT @diginfgrp: .@davidoksman says when ur a human company that really knows your brand you'll succeed with integrated marketing on/offline #smb31
#smb31 is addressing the CMO's challenge to be new: social, PR, digital, traditional. How do they do "brand" today? Thanks @RobertCollins
Stoked to be attending SMB31 – Beyond Social Media: Paid, Owned & Earned – Its Just Marketing #SMB31
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