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RT @DannyBrown: How to measure the ROI on social media activities (great interview with @thebrandbuilder - DB)
Remember a few years ago when social media gurus preached transparency, authenticity and disclosure? What happened?
RT @ericswain: When HR Decisions Become Social Media Scandals
RT @ericswain: Social Brands: Lego has management sit social media exams - Marketing magazine
Speaking of PR blunders... RT @chrisabraham: Brand wins and fails in social media (infographic)
This should be good. RT @jangles: On FIR 689: Why Ryanair's new comms chief is wrong to shrug off social media:
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