@thebrandbuilder tweets related to: How To, Social Media, Roi, Interview

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Can you measure ROI on Social Media? This hotly debated topic is the subject of this show with star guest Olivier Blanchard, author of "Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization" Link: http://amzn.to/eQuV7I Olivier explains why ROI needs to be a financial measurement and also explores the idea that social media is not just a part of the marketing function but needs to be part of every department, especially sales.
Olivier Blanchard Twitter

RT @DannyBrown: How to measure the ROI on social media activities http://t.co/CYkw9yPeqd (great interview with @thebrandbuilder - DB)

Olivier Blanchard Twitter

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Olivier Blanchard

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