@thebrandbuilder tweets related to: How To, Social Media, Roi, Interview

Can you measure ROI on Social Media? This hotly debated topic is the subject of this show with star guest Olivier Blanchard, author of "Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization" Link: http://amzn.to/eQuV7I Olivier explains why ROI needs to be a financial measurement and also explores the idea that social media is not just a part of the marketing function but needs to be part of every department, especially sales.
Olivier Blanchard Twitter

RT @DannyBrown: How to measure the ROI on social media activities http://t.co/CYkw9yPeqd (great interview with @thebrandbuilder - DB)

Olivier Blanchard Twitter

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Olivier Blanchard

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