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Oreo can have the Super Bowl, it's all brands owning the moment in Dogging Tales on Channel 4… Lynx, Joop or the local fancy dress shop
Brands that remove the pain are WINNING. See ZipCar, Square, Air BnB, Wikipedia #thinkbranding2013 - James Hilton
LEGO is an ‘experience brand' just heard how they facilitate that, great case study of what it takes to make that #thinkbranding2013
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