@themarkcarroll tweets related to: Social Tv, Twitter, Audience, Activation, Strategy

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Channel 4's recent Dogging Tales documentary was a word-of-mouth hit in the UK, thanks partly to word-of-mouth recommendations on Twitter as it aired. Twitter's head of broadcast partnerships in the UK, Dan Biddle, used the show as a key example of how television can benefit from Twitter buzz in his speech at the MIPCube conference in Cannes, urging broadcasters to "think about programming Twitter as you programme your channel".
Mark Carroll Twitter

Twitter talks audience activation, social TV strategy and #DoggingTales http://t.co/fXxuggMj8b <-- Hells yeah.

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Mark Carroll

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