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Research Report: Scaling Social Business: How Brands Manage Complex, Distributed Programs Author: Jeremiah Owyang and Andrew Jones, with Christine Tran Publication Date: Februrary 7, 2013 Overview Most large companies engage in social media today, yet many find themselves overwhelmed by the number of conversations taking place without proper resources, training, or tools.
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Scaling Social Business: How Brands Manage Complex, Distributed Programs http://t.co/XrVy0hkS

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