@tribaltalk tweets related to: App, Mobile

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H&M first launched its mobile app way back in 2010, however up until January this year you couldn't actually use it to make a purchase. Most major retail apps are transactional these days so it's surprising that H&M has taken this long to make the upgrade, particularly as research shows that a majority of consumers expect to be able to make purchases using retail apps.
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H&M's slick app is undermined by poor checkout UX http://t.co/4HHhHjyAkO #mobile

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