@umanoid tweets related to: Esquire, Nbcuniversal, Rebrands, Network

Because nothing quite says "hip brand rejuvenation" like associating your channel with an 80-year-old magazine, NBCUniversal today announced the rebranding and makeover of its G4 television channel into "The Esquire Channel" (as in Esquire magazine). G4 primarily aired video game-centric programming, as well as a vast array of re-runs -- something NBC exec Bonnie Hammer doesn't think that was the best idea.
Michael Uman Twitter

liked G4 and will never watch The Esquire Net. NBCUniversal dissolves G4, rebrands it as 'The Esquire Network' http://www.engadget.com/2013/02/11/nbcuniversal-g4tv-esquire-network/

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