@umanoid tweets related to: Advertising Platform, Abc, Disney

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Traditionally, TV networks gauge the number and demographic makeup of their shows' audiences by measuring the TV viewing habits a small sample of households. Because the advertisers who pay for the shows and the networks who program them need an independent pollster both groups can trust, they've traditionally turned to Nielsen.
Michael Uman Twitter

This could be important. ABC Unified: Disney's new advertising platform could finally put TV anywhere you want it http://www.theverge.com/2013/3/5/4066982/abc-unified-disney-nielsen-tv-anywhere-advertising-platform

Michael Uman Twitter

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