I Tweet therefore i am. Social Media. Tech. Media Disruption. Privacy. Partner and co creative of INTERspectacular. Occasional Electronic Musician.
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One of the important duties held by the Federal Trade Commission is making sure ads don't mislead consumers. Yesterday the FTC set out clear rules for short-form ads on social media like Twitter and Facebook as well. Namely, they have to be held to the same basic requirement as other advertising - be upfront about what's going on.